With unemployment at an all-time high, it is becoming a necessity for Americans to put their best face forward.
More people are turning to less costly, non-invasive cosmetic "touch-ups" to look competent and feel confident, whether in the workplace or pounding the pavement while looking for a job.
Recession-driven job losses have put more baby boomers and workers in their 50s back into the job market, and they are competing with people in their 20s and 30s. Many are looking at improving their appearance as an investment they need to make.
A number of non-invasive anti-aging treatments, offered by trained and board-certified facial plastic surgeons, are now available at competitive costs.
"Patients in today's economy are looking for value: good results but priced fairly," according to the president of the American Academy of Facial Plastic and Reconstructive Surgery.
"It is also important to trust your face to a facial specialist, one who focuses on the health and appearance of the face."